Cen, Hui

PhD student, Year 6

Contact
Department of Marketing

huicen@baf.cuhk.edu.hk

Research Interest

Online Word of Mouth
Peer Influence
Social Media Mining
Crowdfunding
Online Search
Mobile Marketing
Bayesian Econometrics
Empirical Industrial Organisation

  • Publications & Working Papers
    • Hui Cen, Yiwei Li, Geng Cui, and Jianmin Jia (Working), “Who Moved My Cheese? Firms’ Response Strategy to Online Reviews”.
    • Hui Cen, Hwang Kim, and Jianmin Jia (Working), “How Peers’ Choices Affect Decision Maker’s Risk Perception?”.
    • Hui Cen, Yiwei Li, and Jianmin Jia (Working), “Social Learning Dynamics in Online Crowdfunding”.
    • Hui Cen and Yiwei Li (Working), “The Effects of Mobile Networks on Searching Behaviors in Mobile Apps”.
    • Hui Cen (Working), “How to Utilize Mobikes’ Allocation across Geographic Areas”.
  • Conference Presentations
    • Hui Cen (2017), “The Effects of Online Management Responses on Market Demands,” Presented at 39th ISMS Marketing Science Conference, USA.
    • Hui Cen (2016), “How Peers’ Choices Affect Decision Maker’s Risk Perception?” Presented at 38th ISMS Marketing Science Conference, China.
    • Hui Cen (2015), “Reciprocity as the Mechanism of Diffusion through Social Network: Case Study of Grabbing Red Packets,” Presented at 37th ISMS Marketing Science Conference, USA.
  • Awards & Honours
    • CUHK Research Postgraduate Student Grants for Overseas Academic Activities, The Chinese University of Hong Kong, 2016
    • MSc in Applied Economics Scholastic Award, Hong Kong Baptist University, 2012
    • MSc in Applied Economics Distinction Scholarship, Hong Kong Baptist University, 2012
    • MSc in Applied Economics Entrance Scholarship, Hong Kong Baptist University, 2011
    • Excellent Graduation Thesis, Sun Yat-sen University, 2009

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