Dang, Chu (Ivy)

PhD student, Year 4

Contact
Department of Marketing

dangchu@baf.cuhk.edu.hk

Research Interest

Dynamic Behaviour of Online Customers (e.g. Choice
Search
Learning)
Big Data Analytics in Marketing

  • Publications & Working Papers
    • Mandy Hu, Chu (Ivy) Dang, and Pradeep Chintagunta (2017), “Groupon Fatigue: Search & Learning in a Daily Deals Site”.
  • Conference Presentations
    • Mandy Hu, Chu (Ivy) Dang, and Pradeep Chintagunta (2017), “Groupon Fatigue: Search & Learning in a Daily Deals Site,” Presented at 2017 INFORMS Marketing Science Conference, USA.
    • Mandy Hu, Chu (Ivy) Dang, and Pradeep Chintagunta (2017), “Groupon Fatigue: Search & Learning in a Daily Deals Site,” Presented at 2017 Marketing Dynamics Conference, Hong Kong.
  • Awards & Honours
    • Ph.D. Consortium Fellow, INFORMS Marketing Science Conference, 2017
    • Reaching Out Award, The Chinese University of Hong Kong, 2017
    • Dean’s List Award, The Chinese University of Hong Kong, 2015
    • Excellent Performance Award, The Chinese University of Hong Kong, 2015
    • Hong Kong PhD Fellowship, Research Grant Council, 2012-2014
    • Outstanding Undergraduate Student of Beijing, Ministry of Education of the People’s Republic of China, 2012
    • National Scholarship of China, Ministry of Education of the People’s Republic of China, 2010-2011
    • Si Yuan Scholarship, Beijing Jiaotong University, 2011
    • 1st Prize in Beijing, National Mathematical Modelling Contest, 2010
    • 3rd Prize, National Physics Competition, 2010
    • 1st Prize Academic Performance Scholarship, Beijing Jiaotong University, 2009-2012
  • Teaching Experience
    • Teaching Assistant, The Chinese University of Hong Kong, Marketing Research, 2015-2017
    • Tutorial Instructor, The Chinese University of Hong Kong, Internet Marketing, 2015-2017
    • Teaching Assistant, The Chinese University of Hong Kong, Buyer Behaviour, 2015-2017
    • Teaching Assistant, The Chinese University of Hong Kong, Astronomy, 2012-2014
    • Tutorial Instructor, The Chinese University of Hong Kong, University Physics, 2012-2014
    • Teaching Assistant, The Chinese University of Hong Kong, General Physics, 2012-2014

Ready to Kick Start Your Research Journey?

Contact us to arrange a 1-1 chat with an Admission Officer to find out more about CUHK MPhil-PhD Programme.