Liu, Mengmeng

PhD student, Year 5

Department of Marketing

Research Interest

Consumer Behaviour

  • Publications & Working Papers
    • Mengmeng Liu, Maureen Morrin, and Boyoun (Grace) Chae (Working), “The Impact of Childhood Exposure to Interparental Conflict on Consumer Response to Online Reviews”.
    • Mengmeng Liu and Vinod Venkatraman (Working), “Who are maximizers?”.
    • Mengmeng Liu, Jessica Yuk-Yee Kwong, and Chenxi (Tracy) Li (Working), “Hedonic Products and Imagery”.
    • Mengmeng Liu, Maureen Morrin, and Vinod Venkatraman (Working), “Why price discount can backfire? The role of maximizing tendency on discount perception”.

Ready to Kick Start Your Research Journey?

Contact us to find out more about CUHK MPhil-PhD Programmes.