PhD student, Year 2
Department of Marketing
- Publications & Working Papers
- Mengmeng Liu, Maureen Morrin, and Boyoun (Grace) Chae (Working), “The Impact of Childhood Exposure to Interparental Conflict on Consumer Response to Online Reviews”.
- Mengmeng Liu and Vinod Venkatraman (Working), “Who are maximizers?”.
- Mengmeng Liu, Jessica Yuk-Yee Kwong, and Chenxi (Tracy) Li (Working), “Hedonic Products and Imagery”.
- Mengmeng Liu, Maureen Morrin, and Vinod Venkatraman (Working), “Why price discount can backfire? The role of maximizing tendency on discount perception”.