Luo, Xiyueyao

PhD student, Year 3

Contact
Department of Marketing

sirialuo@link.cuhk.edu.hk

Research Interest

Judgement and Decision Making
Goals and Motivation
Other Topics Related to Consumer Behaviour

  • Publications & Working Papers
    • Xiyueyao Luo and Jessica Kwong (2017), “Visual Processing Difficulty vs. Computation Difficulty: Will People be Less Likely to Use Overall Evaluation Method Under Different Kind of Difficulties?”.
    • Xiyueyao Luo and Stefano Puntoni (2016), “New Technology Adoption of Older Customers: Feel Young Enough to Adopt New Technology or Adopt New Technology to Feel Young?”.
    • Xiyueyao Luo and Henk Volberda (2015), “Goal Gradient Theory and Sales Performance – in a Post-Modern Management Perspective”.
  • Conference Presentations
    • Xiyueyao Luo and Luxi Shen (2017), “Incentive Design with Uncertainty,” Presented at Association for Consumer Research Annual Conference, USA.
  • Awards & Honours
    • RPg Student Grants for Attending Academic Conferences, The Chinese University of Hong Kong, 2017
    • Postgraduate Scholarship, The Chinese University of Hong Kong, 2016-2020
    • Recipient of ERIM Institute Scholarship, Erasmus University Rotterdam, 2014
    • Merit Based Postgraduate Scholarship, Peking University, Xiamen University, and Tongji University, 2014
    • China National Scholarship, Ministry of Education of China, 2013
    • Volunteer of the Year, Sichuan Youth Volunteer Association, 2013
    • Tang Lixin Scholarship, Tang Lixin Education Development Fund, 2013-2017
    • First-Class University Scholarship, Southwestern University of Finance and Economics, 2010-2013
    • Special Grants for International Competitions, Southwestern University of Finance and Economics, 2013
    • Guanghua Honor Student, Southwestern University of Finance and Economics, 2013
    • Chinese Social Entrepreneurship Projects Top 5, Harvard University, 2013
    • Excellent first-year students, Southwestern University of Finance and Economics, 2010
  • Teaching Experience
    • Teaching Assistant and Lab Consultant, Erasmus University Rotterdam, Marketing Strategy Research, Fall 2015
    • Teaching Assistant and Lab Consultant, Erasmus University Rotterdam, Consumer Marketing Research, Fall 2015

Ready to Kick Start Your Research Journey?

Contact us to arrange a 1-1 chat with an Admission Officer to find out more about CUHK MPhil-PhD Programme.