Tong, Dandan

PhD student, Year 6

Contact
Department of Marketing

dandantong@baf.cuhk.edu.hk

Research Interest

Consumer Behaviour
Information Processing
Social Networking

  • Publications & Working Papers
    • Dandan Tong and S. Wyer Robert, Jr. (Working), “Calling Attention to the Desirability of Good Health Can Increase the Consumption of Unhealthy Food”.
    • Dandan Tong, S. Wyer Robert, Jr., and Jianmin (Jamie) Jia (Working), “Communication Goals in Social Networking: Effects of Emotions on Perceptions of Network Size”.
    • Dandan Tong and S. Wyer Robert, Jr. (Working), “Effects of Categorization Breadth and Consumer Goal on Choice Satisfaction: When Category Labels Are Used as Categorical versus Attribute Information”.
    • Dandan Tong, S. Wyer Robert, Jr., and Ying-yi Hong (Working), “The Effects of Temporal Orientation on Hedonic Consumption: When Temporal Events Are Interpreted as Relational versus Separate”.
    • Dandan Tong and Ying-yi Hong (Working), “Of A More Benevolent World: How Boosting Self-Perceived Attractiveness Increases Females’ Attitude toward Social Dominant Group”.
  • Conference Presentations
    • Dandan Tong and Robert S. Wyer, Jr. (2017), “Effects of Categorization Breadth and Goal on Choice Satisfaction,” Presented at 2017 China Marketing Association of University Annual Conference, China.
    • Dandan Tong, Robert S. Wyer, Jr., and Jianmin (Jamie) Jia (2016), “Affective Influences on Activation of Social Network Type: the Effects of Social Motivations and Anticipated Audience Responses,” Presented at Association for Consumer Research North American Conference, Germany.
    • Dandan Tong and Robert S. Wyer, Jr. (2015), “The Relative Effect of Reward Interpretation and Self-Control Motives in Hedonic Consumption,” Presented at 2015 Annual Conference of China Marketing Science, China.
    • Dandan Tong, Jianmin (Jamie) Jia, and Robert S. Wyer, Jr. (2015), “Mobile-Based Social Network Activation and Sharing: The Emotion and Relevance Effect,” Presented at Association for Consumer Research Asia-Pacific Conference, Special Session, Hong Kong.
    • Dandan Tong and Robert S. Wyer, Jr. (2014), “The Influence of Next-Step Reference Point: A Carrot to Help Getting out of Middle-Stuck,” Presented at Association for Consumer Research North American Conference, USA.
  • Awards & Honours
    • Best Paper Award, CMAU Annual Conference, 2017
    • Hong Kong Foodpanda Scholarship, The Chinese University of Hong Kong, 2015
  • Teaching Experience
    • Instructor, Brand Management, Peking University, 2017-2018
    • Teaching Assistant, Integrated Marketing Communication, The Chinese University of Hong Kong, 2013-2015
    • Tutorial Instructor, Demystifying Marketing Strategy in China, Peking University, 2012

Ready to Kick Start Your Research Journey?

Contact us to arrange a 1-1 chat with an Admission Officer to find out more about CUHK MPhil-PhD Programme.