Chaimanowong, Wee

PhD student, Year 3

Contact
Department of Marketing

chaimanowongw@link.cuhk.edu.hk

Research Interest
Quantitative Marketing

  • Publications & Working Papers
    • Francisco Cisternas, Wee Chaimanowong, and Alan Montgomery. Influencing Competition Through Shelf Design. 2021. arXiv: 2010.09227
    • Wee Chaimanowong and T Tony Ke. “A Micro-Founded Model of Repeat Buying Based on Information Tracking”. In: Available at SSRN 3954939 (2021).
    • Wee Chaimanowong and Francisco Cisternas. “Profit Maximization Through Shelf Design Optimization”. In: Available at SSRN 4114482 (2022).
  • Conference Presentations
    • Influencing Product Competition Through Shelf Design. INFORMS Marketing Science Conference, June 2022, The University of Chicago.
    • A Micro-Founded Model of Repeat Buying Based on Information Tracking. MASS2022, May 2022, The University of New South Wales.

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