Chaimanowong, Wee

PhD student, Year 2

Contact
Department of Marketing

chaimanowongw@link.cuhk.edu.hk

Research Interest
Quantitative Marketing

  • Publications & Working Papers
    • Francisco Cisternas, Wee Chaimanowong, and Alan Montgomery. Influencing Competition Through Shelf Design. 2021. arXiv: 2010.09227
    • Wee Chaimanowong and T Tony Ke. “A Micro-Founded Model of Repeat Buying Based on Information Tracking”. In: Available at SSRN 3954939 (2021).
    • Wee Chaimanowong and Francisco Cisternas. “Profit Maximization Through Shelf Design Optimization”. In: Available at SSRN 4114482 (2022).
  • Conference Presentations
    • Influencing Product Competition Through Shelf Design. INFORMS Marketing Science Conference, June 2022, The University of Chicago.
    • A Micro-Founded Model of Repeat Buying Based on Information Tracking. MASS2022, May 2022, The University of New South Wales.

Ready to Kick Start Your Research Journey?

Contact us to find out more about CUHK MPhil-PhD Programmes.