Ding, Ruoxu
PhD student, Year 1
Research Interests
Consumer Behavior
Aesthetics
Affect and Emotion
Judgment and Decision Making
- Publications & Working Papers
Yoonho Jin, Iris W. Hung & Ruoxu Ding, “Step Through the Wardrobe: Social Exclusion Fuels Immersive Consumption”, working paper
- Conference Presentations
2025 Association for Consumer Research Annual Conference, Washinton, D.C., United States. “Social Exclusion and Escapism”
- Awards & Honours
Dean’s List, CUHKSZ, 2015-2019
Excellent Student Award, CUHKSZ, 2019
- Teaching Experience
Consumer Behavior, Teaching Assistant & Tutorial Instructor, CUHKSZ, 2021-2025
Marketing Management, Teaching Assistant, CUHKSZ, 2022-2024
Pricing Strategy, Teaching Assistant, CUHKSZ, 2022