Wu, Tianjiao

PhD student, Year 3

Department of Marketing


Research Interest

Consumer emotions, Digital consumption behaviors and Field experiment design

  • Publications & Working Papers
    • Gao, Haibing, Huazhong Zhao, and Tianjiao Wu,“The Secrets of Defensive Response Paradox.” (submitted)
    • Wu, Tianjiao and Haibing Gao. “Speak It Out Right at the Moment: The Utility Brought by In-consumption Comments.” (manuscript in preparation)

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