Wu, Tianjiao
PhD student, Year 3
Research Interest
Consumer emotions, Digital consumption behaviors and Field experiment design
- Publications & Working Papers
- Gao, Haibing, Huazhong Zhao, and Tianjiao Wu,“The Secrets of Defensive Response Paradox.” (submitted)
- Wu, Tianjiao and Haibing Gao. “Speak It Out Right at the Moment: The Utility Brought by In-consumption Comments.” (manuscript in preparation)