Lin, Yu

PhD student, Year 2

Contact
Department of Marketing

yulin@link.cuhk.edu.hk

Research Interest

Consumer Behaviour

  • Conference Presentations
    1. J. Ma, Y. Lin, and D. Ein-Gar (2019), “Charitable Maximizers: The Impact of the Maximizing Mindset on Charitable Behavior,” Presented at the Association for Consumer Research Conference, Atlanta, USA

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