Wang, Yihan

PhD student, Year 2

Department of Marketing

Research Interest
Consumer Behaviour
Consumer Psychology

  • Publications & Working Papers
    • Wang, Yihan; Zhong, Ke*; Liu, Qihua. Let criticism take precedence: Effect of side order on consumer attitudes toward a two-sided online review. Journal of Business Research.
    • Zhong, Ke; Wang, Yihan*; Wang, Haizhong. Sense hardness: Effect of haptic perception on consumer attitudes towards brand extension. Journal of Consumer Behaviour. 2021,20(3):535-549.
  • Awards & Honours
    • 2020: China National Scholarship, The Central Government of China
    • 2021: Outstanding Graduate, Hainan University
    • 2021: 2nd Prize in the Excellent Research Competition of the 12th CMRA (China Marketing Research Association) Conference

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