Wang, Yihan
PhD student, Year 2
Research Interest
Consumer Behaviour
Consumer Psychology
- Publications & Working Papers
- Wang, Yihan; Zhong, Ke*; Liu, Qihua. Let criticism take precedence: Effect of side order on consumer attitudes toward a two-sided online review. Journal of Business Research. https://doi.org/10.1016/j.jbusres.2021.11.010
- Zhong, Ke; Wang, Yihan*; Wang, Haizhong. Sense hardness: Effect of haptic perception on consumer attitudes towards brand extension. Journal of Consumer Behaviour. 2021,20(3):535-549. https://doi.org/10.1002/cb.1883
- Awards & Honours
- 2020: China National Scholarship, The Central Government of China
- 2021: Outstanding Graduate, Hainan University
- 2021: 2nd Prize in the Excellent Research Competition of the 12th CMRA (China Marketing Research Association) Conference