Yuan, Xinyu

PhD student, Year 2

Contact
Department of Marketing

x.yuan@link.cuhk.edu.hk

Research Interest

Consumer behavior

  • Publications & Working Papers
    • Tao Lu, Alex Wang, May Yuan and Michael Zhang, “Histogram Distortion Bias in Consumer Choices,” Management Science, forthcoming.
    • Zoey Chen and May Yuan. “Psychology of word of mouth marketing.” Current opinion in psychology 31 (2020): 7-10.

Ready to Kick Start Your Research Journey?

Contact us to find out more about CUHK MPhil-PhD Programmes.