Yuan, Xinyu

PhD student, Year 3

Contact
Department of Marketing

x.yuan@link.cuhk.edu.hk

Research Interest
Judgment and Decision Making
Preference and Choice
Word-of-Mouth Communication

  • Publications & Working Papers
    • May Yuan and Leilei Gao, “The Curse of Preference,” Working Paper.
    • Tao Lu, May Yuan, Chong Wang, and Michael (Xiaoquan) Zhang, “Histogram Distortion Bias in Consumer Choices,” Management Science 68, No. 12 (2022): 8963-8978.
    • Zoey Chen and May Yuan, “Psychology of Word of Mouth Marketing,” Current Opinion in Psychology 31 (2020): 7-10.
  • Conference Presentations
    • European Association of Consumer Research 2023, Amsterdam, Netherlands. “The Curse of Preference”
    • Asia-Pacific Marketing Academy Conference 2023, Guangzhou, China. “The Curse of Preference”
  • Awards & Honors
    • Competitive Graduate Student Research Grant, CUHK Business School, 2023 – 2025
    • Hong Kong PhD Fellowship Scheme, HKSAR, 2021 – 2024
    • CUHK Vice-Chancellor’s Scholarship, CUHK, 2021 – 2024
    • Scholarship Scheme for Continuing Undergraduate, HKSAR, 2014 – 2017

Ready to Kick Start Your Research Journey?

Contact us to find out more about CUHK MPhil-PhD Programmes.