Yuan, Xinyu

PhD student, Year 2

Department of Marketing


Research Interest

Consumer behavior

  • Publications & Working Papers
    • Tao Lu, Alex Wang, May Yuan and Michael Zhang, “Histogram Distortion Bias in Consumer Choices,” Management Science, forthcoming.
    • Zoey Chen and May Yuan. “Psychology of word of mouth marketing.” Current opinion in psychology 31 (2020): 7-10.

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