Yuan, Xinyu
PhD student, Year 4
Research Interest
Judgment and Decision Making
Preference and Choice
Word-of-Mouth Communication
- Publications & Working Papers
- May Yuan and Leilei Gao, “The Curse of Preference,” Working Paper.
- Tao Lu, May Yuan, Chong Wang, and Michael (Xiaoquan) Zhang, “Histogram Distortion Bias in Consumer Choices,” Management Science 68, No. 12 (2022): 8963-8978.
- Zoey Chen and May Yuan, “Psychology of Word of Mouth Marketing,” Current Opinion in Psychology 31 (2020): 7-10.
- Conference Presentations
- European Association of Consumer Research 2023, Amsterdam, Netherlands. “The Curse of Preference”
- Asia-Pacific Marketing Academy Conference 2023, Guangzhou, China. “The Curse of Preference”
- Awards & Honors
- Competitive Graduate Student Research Grant, CUHK Business School, 2023 – 2025
- Hong Kong PhD Fellowship Scheme, HKSAR, 2021 – 2024
- CUHK Vice-Chancellor’s Scholarship, CUHK, 2021 – 2024
- Scholarship Scheme for Continuing Undergraduate, HKSAR, 2014 – 2017