PhD student, Year 6
Department of Marketing
Big Data in Marketing
- Publications & Working Papers
- Yinglian Luo, Shan Zhu, Shun he, Xiang Zhou, et al (2016), “Weather drive industry sales of big data,” Journal of Data Analysis, 11(3), 63-90.
- Mantian Hu, Xiang Zhou, Jingcun Cao, and Irwin King, “Recommendation Systems for Sequential Decisions,” 3rd round at Journal of Marketing Research.
- Jingcun Cao, Xiang Zhou, and Mantian Hu, “Using Large Scale Individual App Usage Data to Study Mobile Apps Market Structure and Future Performance,” working paper.
- Conference Presentations
- 9th R Language Conference of China (Guangzhou), October 2016.
- 2017 Management Annual Meeting, November 2017.
- 41st ISMS Marketing Science Conference, June 2019.