Ge, Lin

PhD student, Year 4

Contact
Department of Marketing

Gelinmkt@link.cuhk.edu.hk

Research Interest

Consumer Behavior

Sensory Marketing

  • Publications & Working Papers

    Jia, He (Michael), B. Kyu Kim, and Lin Ge (2020), “Speed Up, Size Down: How Animated Movement Speed in Product Videos Influences Size Assessment and Product Evaluation,” Journal of Marketing, 84 (5), 100-116.

  • Conference Presentations
    • Ge, Lin and Hao Shen, “See Through Your Eyes, the Influence of Interface on Advertisement Processing,” to be presented at 2020 Association for Consumer Research Conference.
    • Jia, He (Michael), B. Kyu Kim, and Lin Ge, “Speed Up, Size Down: How Animated Movement Speed in Product Videos Influences Size Assessment and Product Evaluation,” to be presented at 2020 Association for Consumer Research Conference.
  • Awards & Honors
    • Postgraduate Research Output Award, The Chinese University of Hong Kong, 2020

Ready to Kick Start Your Research Journey?

Contact us to find out more about CUHK MPhil-PhD Programmes.